23/10/2026
The principle behind the PayU Partner Program is simple: you recommend the PayU payment gateway to a client, the client activates the service, and you then regularly earn a commission on their revenue. The system is therefore beneficial for everyone involved, including your client.
How does the PayU Partner Program differ from traditional affiliate programs?
The PayU Partner Program differs from ordinary affiliate programs mainly in that it is not based on a one-off reward for referring a client. What matters to us is long-term cooperation and that the referred merchant actually uses the payment gateway.
A relationship that does not end with the referral can therefore develop for the partner. If the client is satisfied with the PayU payment gateway, the relationship between them and you is strengthened as well, with you as a reliable and experienced business partner who recommends quality services. Put our secure payment interface to work for you.
“We’ve been working with PayU at Koszyki24 since 2015. Over the years, I’ve learned how important reliable payment processing and good communication with a payment provider are for both developers and merchants.
What I value most about our partnership is its consistency. Technology changes, customer expectations evolve, but having a payment partner you can rely on makes a real difference when you’re building and developing an e-commerce platform.”
Daniel Miara, Founder & Developer, Koszyki24
The more your client grows and uses PayU, the more you benefit from the cooperation as well. The result is a mutually beneficial relationship for everyone involved.
Another advantage of the PayU solution is its versatility: you can recommend it to smaller clients with a simple redirect to the payment page, to large clients with a custom-designed payment page, and also to those who need online payments for their own mobile apps.
Who is the PayU Partner Program for?
The Partner Program makes sense for various types of companies and partners, and each of them can approach the cooperation differently. Depending on the relationship with end clients and the services provided, the cooperation can look, for example, like this:
A developer building custom e-shops
A developer or studio that builds bespoke e-shops, deals with payment gateway integration in practically every new project. If they already recommend a suitable solution to the client and deploy it technically, the partnership with PayU lets them connect this activity with an additional source of income.
“Selly.pl is a subscription-based e-commerce platform, and PayU is one of the payment gateways our merchants rely on. Integration is quick to set up, and PayU’s team supports us and our clients whenever it’s needed.“
Mariusz Połowczuk, CEO – Selly Sp. z o.o.
It is therefore about making more of a service the developer already provides. If the referred client starts actively using the PayU payment gateway, the reward can, depending on the specific terms of the cooperation, grow in value over the long term.
B2B solution providers
For online agencies and partner e-commerce solutions, the main advantage is the ability to scale the partnership across a broader portfolio. A payment gateway can be introduced with new e-shops, redesigns, migrations or client expansion into other markets. The opportunity to refer clients therefore does not arise just once.
“At Responso, we see every day how closely payments and customer trust are connected. When checkout works smoothly, customers have fewer reasons to reach out to support, and they’re more likely to come back. That’s why partnering with PayU makes sense for us. It’s a solution we can confidently recommend to our clients, whether they’re launching a new store or expanding into new markets.”
Klaudia Gawlas, Head of International Department – Responso
If a company works with dozens of e-shops, the Partner Program can become a natural part of its technology or consulting services. Another advantage is that it need not be limited to a single project – the potential grows with the number of clients for whom the solution is suitable.
E-commerce consultants, online agencies and platforms
A partner does not have to be only the one who technically implements the payment gateway. A consultant or agency can recommend a payment solution as part of a strategy, for example when optimizing the client’s purchasing process or modernizing the technologies in use.
“Schools on ActiveNow expect payments to simply work, both for them and for the parents paying. With PayU we get a stable integration and a team that responds before an issue has time to grow. That’s why PayU is the default gateway on our platform.”
Franciszek Olejnik – ActiveNow
You can benefit from professional cooperation and from the fact that you recommend to your clients a quality and versatile payment solution suitable for small and large companies or individuals, whether they have their own cart, payment page or even a mobile app.
If the client actively uses PayU, the commission can keep flowing to you over the long term.
How to offer the partnership to a client
PayU can be presented to the client as a reliable payment solution within your regular range of services. The recommendation should be based on the needs of the e-shop, the required payment methods and the technical setup. PayU offers several integration options and is also ready for any expansion of the client abroad.
Your credibility as a partner is supported by knowledge of the payment gateway, references from previous projects and the option to contact the PayU Partner Team. A proactive approach by the partner in communication with PayU and externally is also important.
Conclusion
The PayU Partner Program can give e-commerce service providers a source of income from an activity they already carry out as a matter of course. The key is to recommend a payment solution where it genuinely matches the client’s needs, and to integrate the partnership naturally into the portfolio of services offered.
Getting started is easy. Just contact us, agree on the terms and sign the contract. PayU takes care of the subsequent onboarding of referred clients. The partner can thus earn commissions from the business results of their clients, while the clients get a payment solution that matches their needs. The result is a cooperation from which all parties can benefit.