PayU launches single API payment integration

Copenhagen, Denmark – 26 June, 2017 – PayU, the global online payment service provider, launches its PayU Hub platform. PayU Hub, which conforms to API design principles, aims to use technology to solve the cross-border commerce challenges currently facing merchants looking to grow and scale in high growth markets.

Accessing 2.3 billion potential new customers in the major emerging markets through a single API integration

Through a single integration the PayU Hub provides merchants with access to 2.3 billion potential new customers in the major high growth markets across Asia, Central and Eastern Europe, Middle-East, India, Africa and Latin America. The platform’s state-of-the-art ‘API first’ design and globally distributed architecture enables reliable and scalable access to PayU’s regional and local payment processors.

PayU Hub’s hyper-local direct connections to acquirers and alternative payment methods allows merchants to see increased card approval rates and reach entire markets through alternative payment methods. This also ensures that local consumers in high growth markets can pay for their purchases using their preferred payment method.

The next stage of the PayU Hub, which is in its induction stage, will be the completion of pilot tests of by select PayU customers. The results of these tests and their impact on cross border payments and processes are expected in the next couple of months.