Culture at PayU

To move the needle on the large-scale changes we want to see, we are building and empowering internal culture to help us deliver in the present and prepare for the future.

PayU Principles

At PayU we aim to create a world without financial borders where everyone can prosper. See how we bring our vision to life.

Our Values


Openness allows us to succeed globally across diverse markets and culture. We celebrate our differences, are receptive to new ideas and are empowered in everything we do.

We are accessible.
We think globally.
We listen deeply.
We embrace diversity.


Our integrity is the foundation of our decentralized business and is the heart of how we operate. It is what makes us credible in the eyes of our customers and regulators, ensuring we remain unique in a highly competitive environment.

We are authentic.
We do what we say.
We build trust.
We act fairly.


Collaboration is the glue that binds us and allows us to succeed. Together we are faster at driving change and more competitive in achieving our goals.

We are united.
We value each other.
We share knowledge.
We support one another.


Courage empowers us to transform our business, to take evaluated risks and learn from failure when it happens. Our courage allows us to drive change, innovate and disrupt the status quo.

We are bold.
We take risks.
We learn from failure.
We push the boundaries.


We all take ownership in the success of PayU because we act like entrepreneurs. By thinking big we deliver better work.

We are responsible.
We take initiative.
We stay focused.
We see things through.

Our values in the words of our PayUneers

PayU Behaviours

The PayU Values define “who we are” as our guiding force. PayU Behaviours define “how we do things” and drives our future successes.
  • Be Honest, Do the Right Thing

    As PayUneers, honesty and integrity are values that set us apart from the rest of the world. It is at the least expected moments that we can put this behaviour to the test. In these moments when no one is watching, or when we could be disliked for our honesty – we are ethical, we lead by example.

  • Be Inclusive

    At PayU, we take pride in the diversity of opinions brought to the table with each one’s unique mind and actively seek out new ideas. We celebrate each PayUneer’s uniqueness and ensure everyone has access to equal opportunities.

  • Think Customer First

    At PayU, we relentlessly find ways to listen to our customers and understand their needs. We don’t assume we know all about them, we do the field work and really get to know them. After all, our success is defined by one single metric – our customer’s happiness.

  • Debate & Disagree, but Commit Fully

    Our culture is honed to encourage every PayUneer to voice their thoughts and ideas unhesitantly. We look at debates as a spark that lights active thinking and intellectual curiosity. Irrespective of the rank, we aspire for our people to be open with their thoughts and commit wholeheartedly to collective actions.

  • Collaborate with Empathy

    We stand by the power of collaboration in every sense of the word. We are patient to understand one another’s perspective while putting forth our own, in order to find win-win solutions. After all, we grow when others grow with us.

  • Put PayUneers at the Center

    We all know that trust is earned when actions meet words. And at PayU, we pride ourselves on the trust we have inspired in one another. As PayUneers, we celebrate our wins together, have each other’s back when things don’t go as planned and enable our peers to grow and become better every day!

  • Act Like an Owner

    We always put PayU first, followed by our teams and then our individual selves. Every time we make a decision, we consider PayU’s best interest, for it ultimately impacts our own interests. On the road to success, there are no shortcuts or quick fixes, because when we think of the large PayU vision, all that matters is the long-term implications of our actions.

  • Innovate and Seek Data

    It is a known fact, that all the greatest innovators have one thing in common – they are all curious. Innovation is one of our strongest core values and we see PayUneers live up to it each day by being curious, taking risks and questioning the status quo. We’re always looking at limitless possibilities to shift the paradigm for our customers.

  • Move Fast, Bounce Back Faster

    At PayU, we are quick to adapt to changes in our external environment and smart enough to make strategic adjustments accordingly. Even in the most difficult situations, we remain resilient. If we can’t find a way, we make one, and bounce back fast!

  • Deliver Results

    We believe that results speak lauder than actions. Where we are today is a result of constantly delivering. In order to bring our One PayU vision to life, we must audaciously continue to do so – with quality and in a timely manner. What we say, we do.