From BNPL to Installments: Credit Solutions in Eastern Europe
Representing a combined consumer population of nearly 60 million, Poland, Romania, and the Czech Republic are three of Europe’s most compelling growth markets for e-commerce. With offices in all three countries, PayU is deeply rooted in the Central and Eastern European region. This local expertise extends to our credit platform, which offers different credit options for each market.
PayU Credit is the biggest online credit broker and distribution platform in Polish e-commerce, with nearly $1 billion in credit volumes processed and over 2,500 merchants using PayU Credit solutions. Through a single API, PayU’s Credit platform facilitates multiple consumer credit options by partnering with a network of leading consumer finance providers.
The credit portfolio can be customized according to merchant preference and includes various installment payment options as well as BNPL with a standard grace period 30 days or even extended up to 45 days (for registered users and dependent on the loan provider).
Merchants are paid out at the time of purchase, allowing businesses to reap the benefits of extending credit options to online consumers without shouldering the risk.
In Romania, PayU partners with local banks to offer BNPL as well as installment payment options to consumers. This means that PayU merchants in Romania can offer their customers BNPL with up to 30 days of grace period through PayU’s platform, as well as installment payments with up to 60 installments.
According to PayU’s 2021 report on the state of e-commerce in emerging markets, the average transaction value in Romania for key verticals like Beauty & Cosmetics was among the highest on our EMEA platform.
With these promising figures, offering BNPL and installment payments is a great way for merchants to boost GMV and reach more of the growing Romanian e-commerce marketplace.
PayU offers BNPL in the Czech Republic through an integration with local BNPL provider Twisto. PayU’s platform allows merchants to offer the Pay Later with Twisto option as a payment method at checkout. Consumers receive an instant credit decision and, if approved, the order can be paid with a standard grace period 30 days (or even extended up to 45 days for Twisto account users).
PayU pays out the merchant the next day and assumes responsibility for collecting payment from the customer.
Get in touch with our team to see how your business can enable BNPL and other consumer credit solutions for customers in Central and Eastern Europe.