Defining financial prosperity

PayU’s Financial Prosperity Barometer explores definitions of prosperity and access to financial services in emerging markets. Our team surveyed over 10,000 adult respondents across Africa, Asia, Europe, South America and the Middle East.

What is the meaning of prosperity?

Over 75% of respondents believe that financial services can help people plan for future prosperity.

60% of respondents feel financial services have already helped them to become more prosperous.

50% of people surveyed believe you cannot be prosperous without access to financial services.

For over 30% of respondents ‘good health for friends and family’ is key for prosperity.

Only 25% of respondents feel that ‘being wealthy’ in itself is necessary for prosperity.

Nearly one in ten respondents declare that they don’t have access to any major financial service.

Report insights

Key findings

What did the 10,000 people we surveyed say?


Global Prosperity Map

Click on the map to learn more about perceptions of access to financial services and prosperity by country.