BBVA is used as an alternative payment method in Mexico, one of the biggest e-commerce markets in Latin America.
What is BBVA México, how does it work, and how can merchants integrate this payment method into their e-commerce store?
The e-commerce sector in Mexico is the second-largest in Latin America after Brazil, and continues to play a dynamic and expanding role in the nation’s economy. The rise of online payment methods and delivery infrastructure, as well as rising internet and mobile adoption, continue to fuel the growth of the Mexican e-commerce landscape.
For merchants interested in selling into this market, meeting the local preferences of Mexican online shoppers is critical. One of the most important ways that merchants can localize their product offering for the Mexican market is by offering payment methods that local customers expect.
As in many Latin American markets, alternative payment methods are an important part of the Mexican payments landscape. One of the most popular alternative payment methods in Mexico are cash-based or voucher payments, which allow customers to check out online and then pay for their order in cash using a voucher. Facilitated by a number of providers, from the popular Mexican pharmacy chain Farmacias del Ahorro to convenience store chains including OXXO and even 7-Eleven, cash-based payments are essential for reaching Mexican e-commerce customers.
Keep reading to learn more about another important cash-based payment method in Mexico, facilitated through retail branches of the global bank BBVA.
BBVA is an online payment method that allows customers to make payments using cash at any physical BBVA bank in Mexico by presenting the printed voucher with a barcode. Alternatively, customers can carry out a wire transfer after logging into the BBVA website.
The payment method is provided by BBVA México, one of the largest Mexican financial institutions. Founded in 1932 as Banco de Comercio and rebranded from 2000 to 2019 as BBVA Bancomer, the bank’s leading stockholder is the Spanish bank BBVA. Banco Bilbao Vizcaya Argentaria, S.A. (BBVA) is a multinational Spanish banking group with history dating back to the 19th century.
When customers in Mexico choose BBVA as their payment method during checkout, they receive a voucher with a barcode. All it takes to pay for their purchase is printing the voucher, going to the BBVA bank branch, showing the voucher, and paying for the order in cash.
Alternatively, users can log into their BBVA account and order a wire transfer. Both methods allow merchants to quickly receive the funds and start processing the order faster, improving the overall customer experience.
BBVA enables online shoppers to pay for goods and services using either cash or online bank transfers as a payment method. Merchants, on the other hand, benefit from guaranteed payment, swift settlement, and the ability to reach a wider array of customers.
Bank transfers made online are generally settled through BBVA’s online banking service within 1-2 business days and may not be eligible for chargebacks. For customers who prefer to pay with cash, customers can quickly generate a barcode and pay at one of the many BBVA branches. This method is also beneficial for merchants since it helps to avoid chargebacks.
Merchants who accept BBVA’s online banking as a payment method can offer their customers a secure and smooth checkout experience, while also creating a friendly experience for customers who may not have access to credit cards or online banking, and therefore prefer to pay for e-commerce orders in cash.
The easiest way for merchants to enable BBVA as a payment method in Mexico is to use a payment gateway that provides BBVA as one of the available options for customers at checkout. Not all payment gateways (particularly those based in other markets) will necessarily provide access to BBVA and other local payment methods in Mexico or other specific markets, however.
PayU’s global payment platform enables merchants to offer BBVA in Mexico as well as hundreds of other local, global, and alternative payment methods to customers around the world – all through a single payment integration.
BBVA is used as an alternative payment method in Mexico, one of the biggest e-commerce markets in Latin America.
E-commerce merchants who accept BBVA as an online payment method in Mexico can streamline the checkout process for their customers. Customers that pay directly on their trusted home banking website are redirected to complete the payment online. Bank transfers are generally settled within 1-2 business days and may not be eligible for chargebacks. Merchants can also let customers pay with cash at one of the many BBVA branches in Mexico.
BBVA is a popular payment method because it lets people without bank accounts or credit cards make purchases online easily. It’s convenient, fast, and improves digital inclusion by enabling the use of cash for e-commerce. For customers that do have bank accounts with BBVA, this payment method can also be used with online banking.
The best option for implementing the BBVA payment method is via a payment gateway that offers BBVA as one of the payment options at checkout. PayU’s global payment platform provides access to BBVA in Mexico as well as hundreds of other local, global, and alternative payment methods around the world.
OXXO is a chain of Mexican convenience stores that covers a wide range of financial services including cash withdrawals, remittances, money transfers, and payments across 14 banks. In addition to standard banking services, BBVA also offers alternative payment method options for customers, who can check out online with a voucher code and then pay for the order in cash at any of BBVA’s branch locations.
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