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Ecommerce continues to soar in emerging markets. Various global e-commerce studies indicate that in 2017 we can expect to see further growth in online transactions worldwide. The rise in internet access and the use of smartphones in emerging markets has been the main driver for e-commerce growth in developing markets.
Gone are the days when mobile was just another platform you could consider as a channel for reaching online shoppers. Current developments indicate that mobile is taking over the digital world. Consumers can now shop while lying in bed, traveling, or even walking down the street – all from their smartphones. Considering the fact that there are now more mobile devices in the world than there are humans, creating an excellent mobile shopping experience for consumers could not be more crucial for your e-commerce business.