Everything you need to know about ItzCash

India is one of the largest e-commerce markets in the world, growing rapidly together with internet and mobile penetration across the country.

With online merchants understandably setting their eyes on India as a potential market for e-commerce expansion, understanding the payment methods landscape is critical for succeeding in this rapidly-changing market.

Credit card penetration in India is still low – leaving a big role for e-wallets, BNPL, and other alternative payment methods. One popular alternative payment method in India is ItzCash, an e-wallet service used by many customers for making online purchases.

What is ItzCash?

ItzCash eWallet is an online payment method that uses an email or mobile number as the customer’s account. To register, consumers simply need to visit the nearest ItzCash eWallet store, which are run by a network of franchisees.

ItzCash enables digital payments to all Indian merchant partners. Customers can purchase train tickets, add cell phone balance, transfer money between accounts, and more. ItzCash works as both an e-wallet and prepaid card, and customers can either load their e-wallet online or at any EbixCash World outlet. 

The company was founded in 2006 and has since grown to become India’s first and biggest non-bank company providing prepaid cash cards and other digital payment methods. Since its inception, ItzCash has empowered India’s underbanked segments by offering simple and personalized payment alternatives. 

How does ItzCash work?

To register with ItzCash, customers need to fill out an online form and follow the instructions – adding their name, mobile phone number, and email address. Once they submit these details, they get a message from ItzCash to their email address along with account details, including a verification number. Customers can then log into their e-wallet, verify their account and activate the service. 

Customers can use the ItzCash eWallet service to quickly pay for their order when making a purchase at an online store.

Why do merchants and consumers use ItzCash?

ItzCash’s e-wallet makes financial transactions fast and easy, giving customers a sense of security in online shopping. Customers can also receive a number of additional benefits such as free gift vouchers for every successful referral.

For businesses, ItzCash is one of many alternative payment methods in India that can help online merchants to reach a wider segment of Indian consumers.

How can merchants start accepting ItzCash?

The easiest way to implement the ItzCash eWallet payment method is by integrating a payment gateway that includes it as one of the payment options which merchants can offer to customers in India. By delivering a checkout experience where customers can use local payment methods like ItzCash which they prefer and trust, e-commerce businesses increase their chances of succeeding in the local market.