Tech-savvy MLM companies today take on a mobile-first approach when creating and delivering online shopping experiences. They jump on the mobile bandwagon because this channel has become essential for the e-commerce sector: 73% of e-commerce sales come from shoppers using smartphones or tablets rather than desktop computers.
By embracing mobile channels, MLM businesses can reach new customer segments and drive more engagement with their offer in real time, with personalized messages delivered directly into their customers’ pockets.
MLM companies should follow industry-wide trends and focus on customers like never before to increase their customer-centricity by simplifying interactions and delivering truly personalized experiences. This is possible by leveraging data analytics and reporting capabilities. Just like other sectors, MLM stands to benefit significantly from access to reliable sources of customer intelligence, which is essential to making strategic decisions and creating customer-specific experiences.
Incentivizing non-recurring buyers
In an ideal scenario, an MLM company can achieve a significant level of repeat sales from a single customer. How can direct selling companies that reach online channels motivate customers to purchase alternatives or complements of products they have already purchased? One-time buyers might be persuaded if the merchant offers an option such as an attractive promotion, a membership, or a few months of delay on payment without any added interest.
MLM businesses should keep an eye on the latest innovations and quickly invest in those that stand to make a real difference to their operational efficiency. For instance, blockchain technology and cryptocurrency payments improve payment flows and help win new customer segments. The usage of AI-powered advanced chatbots and voice assistance delivers a great experience to MLM customers, allowing these companies to leverage data to improve business operations with intelligent insights or multi-lingual support.
Social commerce experience
Seamless selling via social media platforms offers massive potential for MLM companies and their representatives. Social networks offer many opportunities for engaging with new prospects directly, building strong communities of distributors and end customers, and spreading brand awareness. There’s a reason why social commerce is growing three times as fast as traditional e-commerce – younger shoppers consider social channels reliable and exciting shopping platforms.
Seamless online shopping locally and across borders
It’s only natural that consumers have different payment preferences depending on their location. Take a company like Oriflame as an example. This large social selling company sells natural beauty and wellness products in over 60 countries through nearly 3 million independent sellers, with around 100,000 transactions per day. As expected, 98% of these transactions happen online.
“The ability for Oriflame to provide a seamless payment experience to any of their customers or end consumers through the same integration that they have with us in any market that we serve is ultimately what we … do,” said PayU CEO Mario Shiliashki. To drive approval rates higher, it’s essential to give buyers the opportunity to check out using a broad range of payment options.
Improving customer experience
New technologies also help MLM companies to provide an e-commerce experience that meets customer expectations, especially around these four essential areas:
- Enhanced search – easier product browsing, better search filters, and functional tags showing bestselling products, etc.
- Integrated shopping carts – ability to connect different areas of the business to improve the business supply chain.
- Streamlined checkout – including the availability of relevant global and local payment methods online customers prefer to use
- Online security – taking advantage of modern security solutions that balance safety and high approval rates.