Optimize payments with PayU’s Smart Routing Engine

Create custom routing rules that direct your payments to the most optimal processing location, while blocking unwanted transactions.

Everyday payment optimization made easy

Global businesses face variability in providers, markets, and acceptance rates. Gateways function as the payment ecosystem’s nervous system—routing transactions to their target acquirers and relevant Payment Service Providers (PSPs) for processing. This critical behind the scenes process significantly affects scalability, customer experience, and approval rates.  



Smart routing geared toward the needs of your business

The PayU Hub platform offers more than 100 routing configurations to ensure your business objectives are met with ease.  Routing rules can be based on different configurations — issuer, geographical location, and transaction amount are a few examples. Since routing rules can be adjusted at any time, you can almost instantly see their effect on your revenue.

Advanced tools for optimizing payment traffic

Performance-driven routing rules 


Our decision engine has been purposefully designed to facilitate dynamic routing, thus allowing businesses to build a more efficient payments infrastructure that supports the need to scale and adapt to ongoing changes in the market.

Whether you wish to maximize revenue and lower fees by routing to processors with lower fees, block unwanted transactions to reduce the risk of fraud, or recover declined transactions using Instant Retry, Smart Routing from PayU Hub is a single platform putting the merchant in full control of your entire digital payments infrastructure.