Expand online merchant payment methods

Unlock Global Capabilities! Learn how to accept different payment methods online to increase customer satisfaction and expand your business.

In the evolving realm of online commerce staying ahead of the game is paramount to achieving success. One crucial aspect that online merchants should prioritize is the range of payment methods they offer. By providing customers with an array of options you significantly increase the likelihood of sealing a deal. In this guide, we will delve into why it’s imperative to diversify your payment methods, outline actionable steps, for implementing these changes within your business and shed light on how to tap into emerging markets.


Table of contents:


How important is Payment Diversity

5 Steps to Expand Payment Options

Unlock growth in emerging markets

Examples of particular payment methods in emerging markets


guide for online merchants

How Important is Payment Diversity


1. Meeting Customer Preferences


Customers have preferences when it comes to payments. Some prefer the convenience of credit cards while others opt for wallets or alternative payment methods. By offering a range of options you ensure a shopping experience and cater, to the unique needs of your customer base.


2. Boosting Conversion Rates


Imagine a customer visiting your website excited to make a purchase only to discover that their preferred payment method is not supported. This situation often leads to abandoned carts and missed sales opportunities. By diversifying your payment methods you reduce any hurdles in the buying process thus increasing the chances of conversion.


3. Staying Competitive in E-commerce


In the competitive landscape of e-commerce, differentiation is key. Accepting a variety of payment methods not only caters to customer preferences but also positions your business as adaptable and customer-focused. This can be a significant differentiator in the eyes of consumers.


5 Steps to Expand Payment Options


1. Conduct Market Research


Before making any changes, it’s important to understand your target audience and their preferred payment methods. Conduct market research to identify trends and preferences among customer segments. Are they more interested in credit cards, digital wallets, or other local payment options?


2. Check the payment gateway capabilities


Your payment gateway plays an important role in facilitating transactions. Make sure your current payment gateway supports the new options you intend to introduce. Do the research and choose a reliable payment gateway that fits your business needs and growth plan.


3. Implement a Mobile-Friendly Approach


With smartphone usage increasing, the vast majority of Internet transactions take place on mobile devices. Make sure your payment methods are mobile-friendly and provide a seamless experience across devices. This includes optimizing your checkout process for mobile users.


4. Educate Your Team and Customers


The introduction of new payment methods may require some flexibility on the part of both customers and employees. Educate your team about the change and provide clear communication to customers about the extended options. This can prevent confusion and ensure a smooth transition. 


5. Experiment and be the best 


Test alternative payment methods thoroughly before fully implementing them to identify any potential issues. Review customer feedback and make adjustments as needed to improve the payment process. This approach can protect you from potential pitfalls and improve the overall user experience.

Unlock growth in emerging markets

As global connectivity continues to expand, the use of emerging markets presents enormous growth opportunities for online retailers. To make the most of this power, consider the following options.


1. Research Local Payment Preferences


Different regions may have different payments influenced by cultural and economic factors. Analyze the payment habits of your target market and adjust your payment methods accordingly. This may require the integration of local payment channels or coordination with regional payment processors


2. Local currency and language


Ensure that your website supports local currencies and languages to create a more personalized experience for users in emerging markets. This not only builds trust but also eliminates potential barriers to purchase.


3. Collaborate with Local Payment Providers


Partnering with local payment providers can streamline transactions and boost consumer confidence in emerging markets. Local providers often have a better understanding of the legal framework and can offer solutions according to specific projects. Collaborating with a PSP like PayU GPO is key to optimizing the transaction experience and expanding the global footprint. PayU GPO brings a wealth of experience in navigating local nuances and customizing solutions for specific transactions.


4. Adapt to communication challenges


In some emerging markets, internet connectivity may be less reliable. Use solutions that provide slower internet speeds, such as smaller web plans and other payment options that require less data usage. 


5. Use social media and influencers


Social media and influencers play an important role in shaping consumer behavior in many emerging markets. Use these strategies to promote your brand and payment options by using local influencers to build trust and credibility.


Examples of particular payment methods in emerging markets

1. Brazil: Boleto Bancário


Boleto bancario is a popular form of payment in Brazil, especially among the unbanked population. It is a cash-based system where consumers generate barcodes online, which can be paid for at a variety of physical locations, such as banks, supermarkets and convenience stores.


2. Kenya: Mobile Money (e.g., M-Pesa)


Mobile money services, exemplified by M-Pesa in Kenya and other similar platforms across Africa, are playing an important role in financial inclusion. These services allow users to store and transfer their mobile phones even without having a traditional bank account.


3. Mexico: OXXO Pay


OXXO Pay is a popular payment method for cash payments in Mexico, allowing customers to shop online and pay at OXXO’s physical convenience stores Users receive a barcode or number to identify their transactions.


4. Poland: Blik


Using their smartphones, Blik allows users to make various transactions, including online and in-store purchases, bill payments, and peer-to-peer transfers. Users can link their Blik accounts to their bank accounts or payment cards, generating unique codes or QR codes for transactions. Blik has gained widespread acceptance for its convenience, versatility, and role in promoting financial inclusion.


In conclusion, switching payment options is not just a business strategy; Online marketing needs an ever-changing environment. By understanding what customers want, optimizing your processes, and tapping into an emerging market, your business can stay competitive, increase conversion rates, and establish itself as a leader in global e-commerce. Embrace the future of payments and ensure the success of your business.