Payment optimization features for your global business

Optimize your payments, optimize your business

Online merchants know that beyond every successful transaction there are countless abandoned carts, declined payments, and other would-be sales that add up to significant lost revenue over time.


According to some estimates, payment decline rates can run as high as 17% in many online sectors, with the median decline rate for consumer goods coming in at nearly 11%. While there are many reasons for a payment to be declined, recovering even a portion of this and other “hidden” revenue (such as money wasted on unnecessarily high fees) can be a big difference-maker, particularly when it comes to cross-border transactions.


When a payment is processed, it goes through a multi-layered process to get it approved. If certain checks fail, a ‘Declined’ Response is sent from the Acquirer, and the merchant then declines the transaction.


PayU’s patented routing solution helps you to get more out of your online business, by successfully converting more payment transactions through data-driven rules and innovative routing, powered by advanced analytics that allow merchants to run reports and optimize payments from one central dashboard.

PayU payment optimization features

Visit each page to learn more about our suite of payment optimization tools

Grow your online profits – by getting more from your digital payments


Payment choices should not be made at random, which is why your business requires features and technology based on nearly two decades of experience in the world of online payments.

Available through the PayU Hub, our now US patented solution helps merchants to route payments to their optimal payment provider, A/B test their providers’ performance, and improve performance all-around with smart reporting.

PayU’s smart routing engine is sure to helps businesses capture hidden value from online transactions – by leveraging everyday payment data into strategic insights that increase revenue and margins while reducing unnecessary expenses and boosting the bottom line.