PayU’s global payment platform allows merchants to accept payments in any market, while enabling a wide range of payment optimization and security features via a single API.
PayU’s global payment platform allows merchants to accept payments in any market, while enabling a wide range of payment optimization and security features via a single API.
Discover value-added payment services available via PayU, from industry-leading payment security and fraud protection to optimization features for getting the most out of your online payments.
Discover value-added payment services available via PayU, from industry-leading payment security and fraud protection to optimization features for getting the most out of your online payments.
As the financial partner of online merchants in emerging markets, we’re constantly watching the latest global trends in e-commerce. If you are as passionate about the future of financial services and cross-border e-commerce as we are, keep reading.
842
B $
Value of European e-commerce market
187
B $
Value of e-commerce in Latin America in 2021
37
B $
Value of India’s online shopping sector
29
B $
Value of African e-commerce by the end of 2022
Are you an emerging e-commerce leader?
You were born online, you’ve cracked your first million in annual sales, and you’re already active in multiple markets. The world is yours, but where to go next?
Emerging e-commerce leaders are fast growing online or omnichannel businesses with big ambitions to be the stand-out brand in their sector. They understand the need to use state-of-the-art technology to uplift revenues and are looking for trusted partners to expand into exciting high-growth markets.
PayU believes these businesses are fundamental to the future of global commerce.
Characteristics of emerging e-commerce leaders
Revenue optimization
Never-ending drive to improve conversion rates by optimizing the checkout process.
Cross-border expansion
See international markets as the best channel for new customer acquisition and long-term growth.
New technology
Seek to solve problems by incorporating new and innovative technology.
Emerging markets
Actively looking for solutions to realize the potential of emerging markets.
Solution-driven
Want seamless tools to ensure compliance with local regulations.
Locally-focused
Rely on local experts and know-how for meeting local preferences.
is predicted to be worth $3.9 trillion USD globally by the end of 2020.
COVID-19
has massively accelerated e-commerce growth – especially in emerging markets. With the right ingredients now in place, this is set to have a lasting impact.
85% of the world’s population
live in emerging markets. As a group, emerging economies now account for almost 60 percent of global GDP, up from just under half only a decade ago.
Economic recovery
will be driven by emerging markets. The 10 economies with the highest projected growth rates for the next four years are all in Africa or Southeast Asia.
Traditional Western payment methods
are not as common in emerging markets. Credit card penetration in India is only 4%.
In emerging markets
alternative payment methods represent as many as two-thirds of all payments. Local payment methods account for 68% of online spend in Latin America.
The role of financial services when selling across borders
When expanding internationally, local payment methods are an important part of localizing your offering for emerging markets. Local payments build trust, have higher conversion rates, and help you to meet your customers where they are.
To realize the full potential of a new market, emerging e-commerce leaders require payment technologies that localize the shopping experience and make checking out frictionless, safe, and familiar.
At the same time, they require global solutions that allow their business to meet local payment needs across multiple diverse geographies.
How can PayU support emerging e-commerce leaders?
Financial stability, fintech agility
PayU combines the reliability and stability of a global financial services group with the innovation and agility of a fintech. PayU’s customers benefit from a stable and consistent global payments platform in addition to relentless product innovation.
PayU acts in different markets as a processor, an acquirer and a gateway, helping emerging e-commerce leaders to accelerate their growth and generate higher revenues through a range of mechanisms that ensure a higher number of completed transactions.
PayU ensures security is at the forefront of product and process, removing concerns particularly for merchants with limited resources and regulatory expertise.
By providing market-leading payments technology and working with local acquirers for merchants’ benefit, PayU enables higher conversion and approval rates for subscription services, helping merchants to capitalize on the growing global market for subscription goods and services.
Thanks to our depth of experience in local markets, we offer a range of value-added services to reduce internal administrative burden, streamline processes, and reduce fraud and chargebacks, acting as an extension of your e-commerce team.