PayU for emerging e-commerce leaders

As the financial partner of online merchants in emerging markets, we’re constantly watching the latest global trends in e-commerce. If you are as passionate about the future of financial services and cross-border e-commerce as we are, keep reading.

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Value of European e-commerce market

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Value of e-commerce in Latin America in 2021

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Value of India’s online shopping sector

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Value of African e-commerce by the end of 2022

Are you an emerging e-commerce leader?


You were born online, you’ve cracked your first million in annual sales, and you’re already active in multiple markets. The world is yours, but where to go next?

Emerging e-commerce leaders are fast growing online or omnichannel businesses with big ambitions to be the stand-out brand in their sector. They understand the need to use state-of-the-art technology to uplift revenues and are looking for trusted partners to expand into exciting high-growth markets.

PayU believes these businesses are fundamental to the future of global commerce.

Characteristics of emerging e-commerce leaders

Revenue optimization

Never-ending drive to improve conversion rates by optimizing the checkout process.

Cross-border expansion

See international markets as the best channel for new customer acquisition and long-term growth.

New technology

Seek to solve problems by incorporating new and innovative technology.

Emerging markets

Actively looking for solutions to realize the potential of emerging markets.


Want seamless tools to ensure compliance with local regulations.


Rely on local experts and know-how for meeting local preferences.

Global e-commerce trends

The developments we are watching right now
  • Global retail e-commerce

    Global retail e-commerce

    is predicted to be worth $3.9 trillion USD globally by the end of 2020.



    has massively accelerated e-commerce growth – especially in emerging markets. With the right ingredients now in place, this is set to have a lasting impact.

    85% of the world’s population

    85% of the world’s population

    live in emerging markets. As a group, emerging economies now account for almost 60 percent of global GDP, up from just under half only a decade ago.

  • Economic recovery

    Economic recovery

    will be driven by emerging markets. The 10 economies with the highest projected growth rates for the next four years are all in Africa or Southeast Asia.

    Traditional Western payment methods

    Traditional Western payment methods

    are not as common in emerging markets. Credit card penetration in India is only 4%.

    In emerging markets

    In emerging markets

    alternative payment methods represent as many as two-thirds of all payments. Local payment methods account for 68% of online spend in Latin America.

The role of financial services when selling across borders

When expanding internationally, local payment methods are an important part of localizing your offering for emerging markets. Local payments build trust, have higher conversion rates, and help you to meet your customers where they are.


To realize the full potential of a new market, emerging e-commerce leaders  require payment technologies that localize the  shopping experience and make checking out frictionless, safe, and familiar.


At the same time, they require global solutions that allow their business to meet local payment needs across multiple diverse geographies.



How can PayU support emerging e-commerce leaders?

Latest content

Browse PayU reports and knowledge content to help you in your cross-border e-commerce journey.
  • PayU cross-border e-commerce what consumers want report cover image

    Cross-border e-commerce: What consumers want

    PayU teamed up with Ipsos and ARC to survey consumers in the United States, Colombia, and Poland on cross-border e-commerce.

  • PayU The Next Frontier by PayU

    The Next Frontier

    Our analysis of online consumer spend in 19 countries across five continents, covering several fast-growing e-commerce categories.

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