What is Bonus?
Bonus is a Turkish payment method that combines the versatility of a credit card with the flexibility of installment payments. Issued by various banks in Turkey, Bonus cards grant consumers the ability to make purchases on credit while providing them with the option to split their payments into manageable installments. These cards come in various types, catering to different financial needs and preferences, and are widely accepted across the country.
One of the distinguishing features of Bonus cards is their close integration with e-commerce platforms and physical stores, offering consumers a seamless and convenient way to pay for their purchases. This integration makes Bonus a powerful tool for those seeking to engage in online shopping or in-store transactions with added financial flexibility.
How does Bonus work?
The functionality of Bonus is relatively straightforward. When a consumer chooses to pay with a Bonus card, they have the option to decide how they want to handle the payment. They can either pay the full amount upfront, just like a regular credit card, or they can select to divide the total cost into equal installments over a specified period, often ranging from 2 to 12 months. Each installment includes the principal amount and an interest rate that varies depending on the card type and the merchant’s agreement with the bank.
This flexibility in payment terms is what makes Bonus particularly attractive to consumers, as it enables them to make larger purchases without straining their finances. It also encourages higher spending, benefiting both consumers and merchants.
Why do merchants and consumers use Bonus?
Merchants and consumers find compelling reasons to embrace Bonus. For merchants, it means increased sales, a competitive edge, and payment reliability. Consumers enjoy financial flexibility, interest-free periods, and enticing reward programs, empowering their purchasing decisions. This symbiotic relationship solidifies Bonus as a pivotal player in Turkish commerce.
How can I start accepting Bonus?
To begin accepting Bonus payments through a payment gateway, merchants should follow a straightforward process. First, establish a merchant agreement with the relevant issuing bank(s). Then, integrate Bonus into your payment gateway options, both online and in-store. Educate your staff on Bonus transactions to assist customers. This setup enables businesses to tap into the benefits of this popular Turkish payment method and enhance their competitiveness in the digital gateway landscape.