What is Troy?
Troy is a Turkish card payment solution. More than 20 Turkish banks issue a range of debit, credit, and prepaid Troy cards that customers can use at ATMs and point-of-sale terminals, as well as Internet and mobile transactions.
Moreover, Troy offers a service called GO – Güvenli Öde, which was designed to ensure transaction security in Internet and mobile shopping through authentication. All customers need to do is enter their Troy card number on the payment page and click “Purchase.” The system will then send a text message with a security code to their phone for a fast and seamless checkout experience.
How does Troy work?
When the customer is ready to complete their purchase at the checkout, they can choose various payment options. By choosing Troy as their payment method, they will be asked to add their Troy card number and confirm the purchase using a one-time PIN issued by their bank. The payment is made instantly, and merchants receive funds right away.
Why do merchants and consumers use Troy?
Turkey’s eCommerce market is the 18th largest worldwide, contributing to the 15% growth rate registered in 2021. Turkey’s e-commerce market growth rate is expected to outpace the global average, making the country one of the most attractive destinations for merchants looking to expand internationally. Implementing Troy as one of the available payment methods is a smart move – local consumers know and trust the brand and are used to using Troy for making purchases online.
This aligns with the general trends in payments where card payments are considered to have a positive impact on sales figures. Many customers prefer to use them for convenience, and Troy’s easy authentication solution via code sent by SMS can only improve the checkout experience.
How can I start accepting Troy?
To accept Troy at your online store, use a payment gateway that offers this option. By partnering with a global payment service provider, you can expand your business locally and gain the trust of customers in Turkey by offering a payment method they trust and like to use.