Bringing innovative credit services to high growth markets

Our market-leading technology opens access to credit in underserved regions around the world


Products and services for local businesses and people

We tailor our approach to meet the needs of our customers wherever they are in the world


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PayU delivers innovative credit services that meet and exceed industry standards for security and privacy

We believe in the potential of technology to unlock credit and financial services for underserved consumers and small businesses

PayU specialises in credit products and services for emerging markets across the globe.

We are dedicated to removing risks to merchants, allowing consumers to use credit in ways that suit them and enabling a greater number of global citizens to access credit services.

Emerging, high growth markets typically lack widespread access to credit. This stifles economic growth and opportunity.

PayU focuses on delivering innovative fintech solutions. We connect consumers and businesses, improving access to credit in markets such as India and Africa.

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How the PayU Credit model is being built

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In-house developments

Local markets are developing PayU’s existing product roadmap with products such as LazyPay in India and PayU Te Fía in Colombia.

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PayU is establishing commercial tie-ups with banks & lenders to offer checkout credit on PayU’s platform to merchants & consumers. We offer credit with Kreditech in Poland and soon in additional markets.

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Financial Investments

PayU is making minority financial investments in innovative credit companies that offer checkout consumer credit, offline consumer credit and merchant credit in priority markets such as India and Brazil. These investments include ZestMoney, Creditas and others.

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