Leverage your business opportunities in Romania’s thriving market
Romania is Europe’s fastest growing e-commerce market, revealing a plethora of opportunities for global merchants.
Romania’s innovative payment solutions largely reflect its successful e-commerce boom. Resultantly, it is considered the fastest growing market for card payments in Eastern Europe, which is greatly influenced by overall country-wide education on the convenience revolving electronic online payment methods. The popularity of card payments essentially stems from the ability to pay for online purchases in installments at no additional costs (0% interest). Such online payment solutions are only accessible through local credit card schemes such as Card Avantaj, BCR and BRD.
iTransfer is a Romania-specific bank transfer method, through which customers are directed to their personal banking site. Simply by signing in and confirming the payment with a unique security code provides an instantaneous yet highly secure online payment solution. Additionally, cash payments greatly empower the unbanked population, in rural as well as urban areas within Romania. ZebraPay is a simplistic yet convenient self-service cash payment service through which transactions can be completed at over 350 locations within the country.
As a leading payment service provider for the past 13 years, PayU has a vested heritage in Romania. Fully perceiving the opportunities and intricacies of the Romanian market enables PayU to offer 16 online payment methods, including alternative payment methods that best fit the local buyers’ preferences. Simultaneously, provision of secure payments through in-house fraud prevention tools ensure the highest potential for success in the market.
Payment Methods Available in Romania With PayU
Credit and Debit Cards
Alternative Payment Methods