Benefits of local payment processing in Turkey

Turkey is the second fastest evolving e-commerce market in Eastern Europe

75 Million
20 World Rank

57% Bank Account
57 million Credit Cards

8.5 Billion E-commerce market
10 Million Internet Shoppers

59% Penetration
43% M-commerce share

An increasing Internet and credit card penetration rate has sparked the US$8.5 billion e-commerce market in Turkey. As the 17th largest economy in the world and the second fastest evolving e-commerce market in Eastern Europe, Turkey offers some great opportunities for cross border e-commerce investment.

Much like many developing markets, the smartphone is at the center of the Turkish e-commerce growth story. Four in ten Turkish Internet users frequently use a smartphone to access the Internet. Indeed 25% of all Internet users aged 16-74 in Turkey bought goods and services online in 2015.

Interestingly in Turkey, over 70% of card payments are completed via instalment payment plans – allowing customers to break down their daily purchases into monthly payments with the preferred number of monthly instalments being 3 or 4 months.

In addition, loyalty cards with payment by instalment options have proven wildly popular and something merchants should make sure to offer when selling online in Turkey. This payment method is controlled largely by the 7 leading card scheme providers, who take 94% of this instalments market. These schemes are; Axess, Asyacard, CardFinans, +bonus, Paraf, World and Maximum and PayU has direct connections to all of these leading schemes. It is important to note that instalments and loyalty point programs are only offered through local payment processors like PayU.

It is also important for merchants to ensure that their payment processor follows Turkey’s Data Storage Compliance rules, where the local consumer data must be stored within Turkey. PayU operates as a Licensed Payment Service Provider by Banking Regulation and Supervision Agency (BRSA) in Turkey. Merchants may rest assured that PayU stores all consumer data within the country and complies with all other aspects of Turkish law 6493: Payment and Security Settlement Systems, Payment Services and Electronic Money Institutions. 

We offer a broad range of payment solutions designed to help eCommerce merchants succeed in their business objectives through reliable online payment methods. PayU has multiple localised payment options available that let you accept payments in Turkey. Choose one or more payment method that are relevant to your customers and deliver an exceptional retail experience.


Payment Methods Available in Turkey with PayU

Credit and Debit Cards

Installments with Loyalty Points


Cash payments and bank transfers